Milk and vegetable retailer Mother Dairy has seen a 300% jump in tomato puree sales in the last 15 days in New Delhi, a spokesperson said. Amazon said demand for tomato puree on its platform rose five times over the past month, while ketchup sales rose 30%. Packs of puree typically contain around 40% tomato paste and the rest water, and cost 130 rupees/kg. Google Trends data shows the number of online searches for terms "tomato puree" and "tomato puree 1kg price" in recent weeks in India have been highest in the last five years. Food sellers - big and small - are battling high tomato prices.

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Persons: Dairy, BigBasket, Seshu Kumar, Pravieen Sridhar, Price, gesturing, Pradeep Shetty, Raj Kumar, Riddhima Talwani, Aditya Kalra, Kim Coghill Organizations: Google, Restaurant Association of Western, Thomson Locations: DELHI, New Delhi, Indian, Chennai, India, Birju, Restaurant Association of Western India, Delhi